Meta Enables Nigerian and Ghanaian Content Creators to Monetize on Facebook

Meta has announced that content creators from Nigeria and Ghana can now earn money on Facebook starting Monday, July 1, 2024, with the introduction of two monetization features.

According to a statement from the company, these features—In-Stream Ads on Facebook and Facebook Ads on Reels—will allow creators to earn money by producing original videos and fostering community engagement.

“Starting today, eligible creators in Nigeria and Ghana will be able to earn money from their video and reels content, with support in over 30 languages globally,” the company stated in a release on Monday.

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Eligibility Criteria

Meta noted that to use either product, creators must comply with Facebook’s Partner Monetization Policies and Content Monetization Policies and must be at least 18 years old. Additionally, for in-stream ads, creators must have a minimum of 5,000 followers.

In-stream Ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or a recording of a previous live stream. Types of In-stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content), and Post-roll Ads (which appear at the end of videos).

Ads on Facebook Reels integrate seamlessly into original Reels, allowing creators to earn money based on the performance of their original Reels while entertaining fans.

What Meta is Saying

Commenting on the rollout, Moon Baz, Global Partnerships Lead for Africa, Middle East, and Turkey (AMET) at Meta, said:

“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money while setting the bar high for creativity worldwide and making Meta’s family of apps the one-stop-shop for all creators.”

The Backstory

In March, Meta’s President of Global Affairs, Sir Nick Clegg, led a delegation to visit President Bola Tinubu at the State House in Abuja. A statement issued by the President’s spokesman, Ajuri Ngelale, said Clegg promised that Meta would introduce a feature on its Facebook and Instagram apps by June 2024, allowing Nigerian creators to monetize their content and earn a living using the app. Clegg thanked Tinubu for an executive order that enabled the landing of the Meta-backed deep-sea cable in Nigeria and urged Meta to invest more in Nigeria, particularly in its young people.